7 Biggest Video Marketing Trends of 2022
Did you know that 85 percent of marketers view video content as the most effective method of gaining the attention of your target audience? Businesses are always on the lookout for innovative marketing ideas that will help them create a strong impression on their target audience while also keeping up with social video trends.
2022 was another great year for video content, so it makes sense to look back at the biggest video marketing trends of 2022 to find a video marketing strategy that works. Memorable video content will help your brand stand out in a positive way.
The good news is that you’re in the right place to learn all about the most innovative marketing trends from the past year. Keep reading to learn more today!
1. Transparent Advertisements
It’s no secret that social video trends are a great medium for advertising a brand’s goods or services. One of the big changes that happened with video marketing in 2022 is the transparency of these advertisements on social media platforms like Instagram and TikTok.
Posts that influencers, politicians, and others create must get labeled as sponsored ads or a disclosure stating that the person received money for creating that content. These new standards are designed to be more open and honest with consumers. It’s a big step in the right direction toward video content that is transparent with consumers.
2. Silent Videos That Use Captions
Another big change in 2022 is the video marketing strategy of using silent videos that are accompanied by captions. Not only do these videos make content more accessible for people that have a hearing disability but it allows all of your users to enjoy the content with the sound off.
One of the biggest video marketing trends of 2022 is the fact that consumers are watching silent videos more than ever. Silent autoplay is becoming the default option across all types of social media. These captions improve the watching process for your target audience.
It also allows consumers to continue watching your content when they lack headphones. No one wants to disrupt the peace of the people around them, but captions allow these people to continue watching without headphones or sound. It’s vital that you include captions as part of your video marketing strategy moving forward if you don’t want to get left behind.
3. The Endless Loop
TikTok has mastered using the endless loop of content as part of its video marketing strategy. The endless loop means that the video will continue playing until the member of the target audience pauses it or swipes to move on to a new video. It’s much easier to raise your view count when the endless loop is in play.
Many businesses both large and small are looking at TikTok as a great medium for innovative marketing techniques. You can use this endless loop to create humorous content by blending the beginning and the end of your marketing video in a seamless fashion. It will make it impossible to determine if or when the video comes to an end.
4. Video SEO
In addition to buying likes, a big change that is occurring in 2022 is the entrance of video SEO into mainstream video content. Many businesses are looking for ways to optimize their videos so that they’ll rank highly through different search engines like Google and Bing. You can buy here to start increasing the number of followers your brand has.
If you want to start growing your customer base in an organic way then you need to make it easy for these consumers to find your content. Things like the keywords and titles that you use will have a big impact on where your content ranks and how many people find it on their own.
It’s also a good idea to include relevant tags on your video content, and as mentioned earlier, add closed captions or subtitles. Using original thumbnail images will also go a long way for your innovative marketing.
5. Extending Content Reach
The number of platforms in use across the internet is innumerable, but many people are putting together a video marketing strategy that allows their video content to reach across these different platforms. A great way to make the most of this marketing trend is to take part in video storytelling in a longer video on a platform like YouTube.
From there, you can take shorter clips from that story and use them as teasers or advertisements on platforms like Instagram, TikTok, and Facebook. It’s also possible to take the audio from this original video and make it accessible as a podcast. Little things like that will help your brand grow in immense fashion.
6. Use Influencers
Many brands are adding the use of influencers to their innovative marketing options. Influencers are a perfect option if you’re trying to get endorsements for your products or services, and it’s also effective for gaining more followers and likes. Collaboration is the name of the game for any great video content in 2022.
It’s a great option because it’s beneficial for both parties that are working together. Each party gains exposure to a new audience.
7. Live Streams Are Growing in Value
Another big area that you should look to incorporate into your video marketing strategy is to make use of live streams. These live videos offer your brand the chance to engage with people that are interested in your goods or services. The COVID-19 pandemic played a big role in changing the ways that businesses go about innovative marketing, and it seems that live streams are here for good.
Make the Most of These Video Marketing Trends of 2022
The video marketing trends of 2022 are a great indicator of what you should use when it comes to innovative marketing as 2023 approaches. Live streams are a great way to engage with your target audience from anywhere in the world, while the use of closed captions or subtitles will make your content more accessible. You should also start making use of video SEO for the best results.
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