Only 8% of marketing teams can demonstrate ROI through content marketing. They’re able to connect actions to revenue.
Another 28% can show ROI in at least one content marketing initiative.
It’s enough to make you wonder if content marketing is worth it. It is when you realize that your target market consumes nothing but content all day.
They watch videos, and social media posts, scroll newsfeeds and read articles. They don’t appreciate ads like they used to.
A content marketing service can help you make sense of the types of content marketing. They have a lot of other benefits as well.
Instead of looking through your numbers trying to figure out if content marketing can pay off, read on to discover what a content marketing service does for your business.
Content marketing that connects with an audience is essential. The problem is creating the different types of content consistently.
Instagram has reels, stories, IGTV, and photo posts. That’s just for one social media channel.
Then there are blog posts, email newsletters, and other social media channels.
There are ways to repurpose content so you’re not producing content 24/7. You still have a ton of fresh content to produce every day.
You and your team simply don’t have the time to get it all done. It ends up being sporadic, which leads to poor results.
Let a content marketing service handle this part so you can put your attention into serving your customers.
Strategy Leads to Success
You don’t have time to develop content, let alone a content marketing strategy. This is one of the most important aspects of marketing that gets overlooked.
A documented strategy takes a long-range view of your marketing efforts. That ensures you reach the right people at the right time.
A content marketing service can give you a strategy to plan your content. That gives each piece of content a clear purpose instead of constantly coming up with the content on the fly.
It turns out that strategy matters in content marketing. The Content Marketing Institute surveyed B2B business marketers.
It turned out that 62% of the successful content marketers had a documented strategy. Out of the least successful content marketers, only 11% had a documented strategy.
Increased Brand Awareness
Brand awareness is a measurement of how well people remember your business. You want your business to be at the top of someone’s mind when they’re ready for your products or services.
For example, you may own a plumbing business. People don’t need a plumber unless there’s an emergency.
When the emergency arises, you want people to think of your business so they’ll contact you over the other plumbers in the area.
That only happens when people see your content. They may try to fix the issue themselves by searching. They see your video that shows them how to address the issue.
They still can’t get it done. In the end, they’ll call your business.
A content marketing service knows how to make your business memorable. They study different examples of content and apply their learnings to your business.
More Website Traffic
Content marketing delivers more traffic to your website. When a company uses content marketing, they immediately increase its chances to get found in search engines.
A content marketing service does keyword research to learn how your audience searches for your product or service online.
They also see content marketing as a funnel. There are pieces of content that target someone who’s ready to buy or do product research.
Search engines respond because the content is created around search terms. Consistent content shows search engines that your site is trustworthy.
You’ll get rewarded with better search results and more traffic.
A good content marketing strategy includes guest posts. This is the practice of contributing content to other sites or getting a mention.
This gives you a backlink to your site, which improves search rankings and gives you another traffic source.
Higher Conversion Rates
Search engines tend to deliver the best conversion rates than social media and other marketing methods. That’s because people have intent when they’re searching for something online.
When they’re scrolling on social media, they only intend to waste time.
You’ll see higher-quality traffic that converts. That turns into higher conversion rates and more revenue.
Better Measurements to Prove ROI
At the end of the day, you want to know if content marketing works for your business or not. And by works, you want it to impact your revenue.
At the beginning of this article, you learned how challenging it is for marketers to make a business case for content marketing.
A content marketing service is only as good as the results they produce. They know that if they can’t show measurable results for clients, they won’t stay in business for a long time.
They have the systems and metrics in place to connect their work with your revenue. If you plan on using a content marketing service, make sure you understand their reporting methods.
That allows you to have the right set of expectations.
Make the Most of Your Time With a Content Marketing Service
Content marketing is one of the most important ways to reach your target audience. They’re much more likely to be open to your messaging. That results in brand awareness, increased web traffic, and better conversions.
Good content marketing can’t happen if you don’t have the time to create content. That’s where a content marketing service comes in.
They’ll save you time and develop a strategy that gives your content a purpose. They’ll prove their results and you’ll reach your business goals.
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