HomeDigital MarketingThe Do's and Don'ts of SMS Marketing

The Do’s and Don’ts of SMS Marketing


Did you know that 39% of businesses use SMS marketing?

It’s no wonder why businesses love sending SMS texts to their customers and clients. There are so many benefits attached to using this type of communication. However, it’s important not to overdo it when using SMS marketing.

Keep reading below to learn all about the dos and don’ts of SMS text messaging for businesses.

The Do’s

Here are a few key things to remember when engaging in SMS marketing to ensure effectiveness. Following these simple dos will help you make the most out of SMS marketing.

Creating Compelling and Targeted Content

Make sure your message is clear and concise – you want your audience to be able to understand what you’re trying to say without having to wade through a lot of fluff. Be sure to personalize your content as much as possible, so your recipients feel like you’re speaking directly to them.

Always test and review your content before sending it out to ensure everything looks and sounds like you want it to. If you are considering text message marketing for your business, you should know first the difference between fastcall vs salesforce dialer.

Offering Discounts or Coupons

Ensure that your discount or coupon is for a product or service your customers want. There’s no use in offering a discount on something that nobody wants.

Ensure your offer is attractive enough to get people to take action. A small discount will not get people to switch brands, but a significant value may be enough to get people to try your product or service.

Make Sure to Include a Call to Action

Make sure to include a call to action in your text messages. It encourages customers to take the desired action, whether it’s clicking on a link, calling a phone number, or visiting your website. 

The Don’ts

There are a few key things to remember regarding SMS marketing – much like any other form of marketing. Certain don’ts should be followed to make the most of this channel. 

Avoid Bombarding Contacts With Too Many Texts

This will not only frustrate them, but it will also cause them to opt-out of your list. Keep your texts to a minimum, and ensure they are relevant and exciting. 

Sending Texts Late at Night

You don’t want to send texts late at night, which is considered very rude. It’s also essential to ensure you are not sending too many readers, as this can also be regarded as spammy. 

Neglect to Proofread Messages Before Sending

It leads to typos and other errors that make your message difficult to understand. It can also give a wrong impression of your brand. So, be sure to take the time to proofread your letters before sending them out.

Importance of SMS marketing

SMS marketing can be a great way to reach out to your customers and promote your business. However, there are some dos and don’ts that you should keep in mind. Don’t forget to measure your results so you can fine-tune your approach.

For more small business marketing tips, head over to the rest of our blog. 


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