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Factors to Consider When Choosing a Clothing Brand Name

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Factors to Consider When Choosing a Clothing Brand Name

There are many clothing brands now available in the United States and around the world. Clothing brands and retailers make up a significant portion of the marketplace, which means there is also stiff competition for companies that want to start a clothing store. When creating a clothing business, it’s important to choose a brand name that helps you stand out among the competition and improve the custom experience.

Before starting a business, create a clothing brand names list. After you brainstorm, choose a name that takes into consideration factors such as uniqueness, social media potential, and growth potential! Below are some tips to help you get started on choosing your clothing brand name.

Choose a Unique Name

First and foremost, it’s important to choose a clothing brand name that is unique to you and your brand. A unique clothing brand name helps prevent you from getting sued under trademark lawsuits. While it might be difficult to brainstorm a name for your own business, it’s never a good idea to directly take the name from another company. Doing so might lead to a trademark lawsuit that can drag on for ages, and that can also prove costly.

Instead, use a name generator like Namify to help generate ideas for your clothing brand! Namify lets users input keywords into their websites. It then uses these keywords to generate unique, 100% authentic names for your business. 

Choose a Name That Allows Growth

It’s important to choose a name that allows your business to grow and incorporate more products and services. If you own a clothing store, it’s best to stick with a name that incorporates ideas for fashion, rather than specific clothing items. For instance, if you own a store that sells business casual wear, then it wouldn’t be ideal to choose a name such as “Business blazers.” On the other hand, a name like “Professional Collection” helps customers understand that you sell much more than suits and blazers.

These types of names also help your business grow. If you want to add more services and products later on, such as styling services or suit rentals, you can still do so with your business name. While you can change your name later on, most customers prefer brand consistency when they make purchasing decisions. 

Choose a Relevant Name

In addition to choosing a name that is unique and encompasses value, you’ll also want to choose a name that is relevant to your business. This can be a bit tricky, especially if you aren’t sure what direction your clothing store will go. Fortunately, Namify provides users with a list of names based on simple keywords.

If you’re the type of person that has trouble choosing a name or trouble with creativity, you can choose a name generated by Namify. It takes little effort on your part and can help you choose a name that is relevant to your business without using too much technical jargon. When it comes to choosing a brand name, the simpler and more relevant, the better for your business.


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